PAID META CAMPAIGNS
Facebook & Instagram Ads Management Ireland
Turn a relevant offer into a reason to enquire.
Plan your Facebook and Instagram ads
Tell us what you want to promote, where and who you want to reach.
Free initial conversation. We use your details to respond to your enquiry. Privacy policy.
A USEFUL NEXT STEP
Bring the whole lead journey together
- Match the creative and offer to the intended audience.
- Choose a suitable website or lead-form journey.
- Review enquiries alongside spend and follow-up quality.
We’ll discuss the starting point and explain the proposed work before you commit.
Based in Waterford City Centre. Working with businesses across Ireland.
27+ years’ experience
Web design, SEO and eCommerce knowledge.
A clear proposal
Scope and responsibilities agreed before work begins.
Waterford based
Working with businesses throughout Ireland.
START WITH THE BUSINESS
Paid advertising needs more than regular posting
Reach potential customers while they browse Facebook and Instagram. Seller’s Bay helps Irish businesses plan and manage paid Meta campaigns, bringing together the offer, creative, audience and follow-up journey. Tell us who you want to reach and what a useful enquiry looks like.
Organic social content helps people stay familiar with a business. Paid campaigns have a different job: distributing an agreed offer to a selected audience and creating a measurable next action. We plan that action before deciding which advertisements to produce or where visitors should go.
A campaign for a local service may prioritise qualified enquiries. A retailer may need product sales, while another business may need people to book an initial conversation. We review the customer journey and the information needed to respond, then scope the campaign around those requirements.
CHOOSE THE SUPPORT YOU NEED
The parts of a useful Meta advertising campaign
The proposal confirms the work, deliverables and responsibilities for your project.
01
Offer and campaign planning
We clarify the audience, the offer and the response you want. Your service area, capacity and customer value help shape the plan. We agree whether the campaign should direct people to a website, use an available lead-form option or support a different scoped journey.
02
Account access and measurement review
We assess the existing business assets and the access needed to manage advertising. Measurement requirements are discussed alongside the website and consent setup. Accounts and assets should remain under your business’s control, with permissions appropriate to the work rather than unnecessary access to unrelated systems.
03
Creative and message development
Advertisements need an understandable offer and a reason to pay attention. We develop the agreed copy and creative around your real services, evidence and brand. Photography, video production and the number of creative variations are defined in the scope so the content workload is clear.
04
Lead forms and landing pages
The enquiry route should suit the commitment being requested. We consider which details are essential, what the prospect should expect next and how the lead reaches your business. Dedicated landing pages, automation and external integrations are assessed and scoped before they are promised.
05
Testing and campaign adjustments
We review delivery, creative response and available conversion information, then adjust the campaign around its purpose. Useful testing needs a clear question and enough information to assess the answer. We avoid treating a handful of clicks as proof that an offer or audience will perform consistently.
06
Reporting and lead-quality feedback
We explain the activity, spending and recorded outcomes, and ask what happened after the enquiries arrived. Reach and clicks can help diagnose a campaign, but suitable leads and sales are closer to its commercial purpose. Your feedback helps distinguish attention from opportunities worth pursuing.
THE DETAILS THAT MATTER
Plan what happens after someone responds
Keep the first enquiry proportionate
A short enquiry can make responding easy, but the business still needs enough information to judge the fit. We discuss questions such as the required service, job location or preferred contact details, keeping the form connected to your actual follow-up process.
For some offers, a useful landing page provides needed explanation before the enquiry. For others, an available platform lead form may be appropriate. The choice follows the offer and customer journey rather than a rule that one format is always best.
Give your team a workable response process
An advertising report cannot show the whole sales conversation. We discuss who receives enquiries, who follows them up and how useful feedback reaches the campaign manager. A campaign aimed at bookings needs a clear route from enquiry to an agreed appointment.
Our lead-generation packages include options for sending enquiries to WhatsApp. Provider requirements, permissions and any messaging costs need to be confirmed for the chosen setup. Advertising and automation can support follow-up; neither guarantees a lead, booking or sale.
A CLEAR WAY FORWARD
From offer planning to measured campaign work
01
Agree the objective
Define the offer, intended audience, coverage and useful outcome. Review the current assets and destination page.
02
Prepare the response journey
Develop the agreed creative, campaign and form or landing page requirements. Confirm budgets and approval.
03
Learn from real enquiries
Review recorded performance and your lead-quality feedback, then agree the adjustments worth testing.
A PARTNER YOU CAN GET TO KNOW
Experience you can look into
Seller’s Bay is based in Waterford City Centre and was founded by Robert Long, whose background spans more than 27 years in web design, SEO and eCommerce. We discuss the business requirements directly and explain the proposed work in practical terms.
Explore our website portfolio
Read customer reviews
Meet Seller’s Bay
Judge the campaign by suitable opportunities
A large audience is useful only when it supports the business goal. We review the recorded enquiries or purchases, spend and quality feedback available to us. Platform attribution and website measurement can differ, so we explain what each report represents rather than presenting every reported conversion as an additional confirmed sale.
BEFORE YOU ENQUIRE
Your questions, answered
Is this the same as social media management?
No. This page covers paid Facebook and Instagram advertising. Regular posting, community activity and broader organic content are covered by our social media marketing service. You can use either service independently or discuss a coordinated plan with clearly agreed responsibilities.
Can customers enquire without visiting my website?
A platform lead form may be suitable for some campaigns, subject to the available account and advertising options. We assess the offer, required qualification and follow-up process first. A website page may still be valuable when people need more information before deciding to enquire.
Do you provide the photographs and videos?
We agree the creative scope before starting. We can work with suitable material your business provides and discuss additional asset requirements. New photography, video production, licensed media and the number of variations should be identified in the proposal rather than assumed to be included.
How much should I spend on the ads?
The budget should reflect the offer, audience, target area and the value of a customer. We discuss those factors and a workable testing plan. Advertising spend is separate from management fees, with additional creative or technical work specified before you commit.
Can leads be delivered to WhatsApp?
We can discuss the available lead-delivery and follow-up options through our lead-generation packages. The setup depends on the selected service, provider requirements and permissions. Any additional costs or limits are confirmed before the integration is included in the project.
Will the campaign guarantee bookings?
No. Results depend on demand, the offer, competition, creative, the response journey and your follow-up. We can manage the agreed activity and explain the evidence, but a particular number of suitable leads, appointments or sales cannot be guaranteed.
LET’S DISCUSS THE NEXT STEP
Give your next offer a clear campaign plan
Tell us what you want to promote and what happens after a customer enquires. We’ll discuss the right campaign and response journey for the business.
Call 085 757 0411 or use the enquiry form at the top of this page.
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