SEO DIAGNOSIS & TECHNICAL IMPROVEMENT
SEO Audits & Technical SEO Ireland
Find the issues that deserve action first.
Request an SEO audit discussion
Share your website and the SEO problem you want investigated.
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A USEFUL NEXT STEP
Turn findings into practical priorities
- Review the website alongside available search evidence.
- Separate significant problems from lower-value warnings.
- Agree who will implement the fixes and how to check them.
We’ll discuss the starting point and explain the proposed work before you commit.
Based in Waterford City Centre. Working with businesses across Ireland.
27+ years’ experience
Web design, SEO and eCommerce knowledge.
A clear proposal
Scope and responsibilities agreed before work begins.
Waterford based
Working with businesses throughout Ireland.
START WITH THE BUSINESS
An audit should answer a business question
A long list of website warnings is not a useful plan on its own. Seller’s Bay provides SEO audits and technical SEO support to help Irish businesses understand what is affecting their site and what to do next. Share your website and the problem you want investigated.
The right investigation depends on the concern. A sudden decline after a migration needs a different starting point from a new website that has never attracted useful search traffic. We clarify the question, the available evidence and the scope before deciding how broad the audit needs to be.
Automated tools can identify candidates for review, but their warnings need interpretation. We assess the affected pages, the likely impact and the practicality of a fix. The result should explain the priorities and responsibilities in a way you can discuss with your team or developer.
CHOOSE THE SUPPORT YOU NEED
Areas an SEO audit can investigate
The proposal confirms the work, deliverables and responsibilities for your project.
01
Search data and recent changes
We review the available performance information and the history of significant site changes. Search Console, analytics and business context can help distinguish a technical issue from seasonality or a change in demand. Access requirements and gaps in the evidence are identified at the start.
02
Crawling and indexing signals
We assess how important pages can be discovered and whether relevant technical signals support their intended visibility. This can involve sitemap, robots, canonical and indexing considerations. Findings are interpreted for the actual website rather than presented as a promise that every URL should appear in search.
03
Site structure and internal links
We review how content is organised and connected, including the paths to important services or product areas. Broken routes, unnecessary duplication and isolated pages may deserve attention. Recommendations should make the website easier to understand for visitors as well as search systems.
04
Page relevance and content gaps
Technical access is only part of the picture. We also consider whether priority pages explain the offer, address the intended search need and provide useful supporting information. Content observations are distinguished from technical fixes so the right people can take responsibility for each type of work.
05
Performance and page experience
We assess relevant speed and usability concerns in the context of important page types. A test result is evidence to investigate, not a complete diagnosis by itself. More involved performance work can be scoped separately when hosting, scripts or complex functionality require a deeper review.
06
Prioritised recommendations and checking
We explain the important findings, the proposed response and the dependencies involved. Implementation may be handled by us, your existing developer or a combination. Follow-up checking can be included so an issue is reviewed after the change rather than considered resolved merely because a task was marked complete.
THE DETAILS THAT MATTER
Know what the audit will deliver
Agree the depth and coverage
A focused investigation can answer a specific question, while a broader review can cover several parts of the site. The proposal defines the pages, data sources and technical areas included, along with any access or crawling limitations.
The deliverable should explain what was found and why it matters. We aim to make the next decisions clear: what deserves immediate attention, what needs more evidence and which lower-priority improvements can wait. This helps avoid spending the whole budget on a report with no workable next step.
Separate diagnosis from implementation
An audit identifies and assesses issues; fixing them can involve content work, development, hosting changes or third-party coordination. Those responsibilities and costs should be visible before changes begin.
If implementation is included, we agree the working environment, approvals and checking required. Technical repairs can improve the site’s foundations, but they do not guarantee rankings or traffic. Search performance also depends on content, competition and the wider market.
A CLEAR WAY FORWARD
From a concern to a prioritised repair plan
01
Define the investigation
Understand the problem, relevant changes and available access. Agree the scope and questions the audit should answer.
02
Review the evidence
Assess the website and data, investigate significant findings and organise the recommended actions by priority.
03
Plan and check the fixes
Agree who implements the changes, then review the relevant behaviour where follow-up checking is included.
A PARTNER YOU CAN GET TO KNOW
Experience you can look into
Seller’s Bay is based in Waterford City Centre and was founded by Robert Long, whose background spans more than 27 years in web design, SEO and eCommerce. We discuss the business requirements directly and explain the proposed work in practical terms.
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Verify the issue as well as the wider result
A technical fix should be checked against the problem it was intended to address. Search performance may respond later and can be influenced by other factors. We distinguish a verified repair from a change in rankings or traffic, and explain where recrawling, further evidence or additional work is needed.
BEFORE YOU ENQUIRE
Your questions, answered
What is included in an SEO audit?
The scope depends on the website and the concern. It can cover search data, crawling, indexing signals, site structure, priority page content and performance issues. We agree the coverage and deliverables first so you know which questions the investigation is intended to answer.
Is the audit just an automated report?
No. Automated tools can help identify issues for review, but the findings need interpretation and prioritisation. We assess the evidence and explain practical next steps. Not every warning has the same significance, and some require further investigation before a change is recommended.
Will you fix the problems you find?
We can include implementation or provide recommendations for your existing developer. Some changes need hosting or third-party involvement. The proposal distinguishes the investigation from the repair work and identifies who is responsible for carrying out and checking each agreed change.
Can you investigate a traffic drop?
Yes. We can review the available search and analytics information alongside recent website changes. The evidence may indicate a technical issue, a content concern or another explanation. We do not assume a cause before investigating or guarantee that every decline has a single repair.
Do you need access to Search Console?
Access is often useful when the question involves search visibility or indexing. The exact requirements depend on the scope. We explain which accounts and permissions are needed, and any limits that apply if relevant historical data or access is unavailable.
Will resolving technical issues guarantee better rankings?
No. Technical improvements can address obstacles and make the website easier to use or understand, but rankings depend on many factors. We explain which repairs can be verified directly and which wider performance outcomes need ongoing review rather than a guarantee.
LET’S DISCUSS THE NEXT STEP
Get a clearer answer about your website’s SEO problems
Tell us what you have noticed and when it started. We’ll discuss the evidence available and recommend an appropriate investigation before proposing the work.
Call 085 757 0411 or use the enquiry form at the top of this page.
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